Founded by Regan Cleminson and Robbin Mangano, R Public Relations (RPR) is a Boston and New York-based public relations, social media and digital marketing firm. With our combined digital marketing expertise, our relationships with both media and social media influencers, and our passion to help businesses grow, we are constantly striving to deliver successful programs that meet each client's goals.
With a fresh, savvy approach to modern media and social media channels, we create strategies for brands and talent to connect to their target consumers. We specialize in public relations, social media marketing, event marketing, influencer relations, and digital publicity.
FOUNDING PARTNER & public relations director
An experienced public relations, social media and marketing professional with a passion for story-telling, Robbin Mangano co-founded RPR in 2016.
As a savvy and effective publicist and social media strategist, Robbin has a proven track record for bringing a client's story to life, building buzz and delivering results. Her strength in cultivating media relationship has enabled Robbin to secure media exposure for clients in top tier outlets nationwide, including the Associated Press, The Boston Globe, The Wall Street Journal, Los Angeles Times, NBC's TODAY show, Food & Wine, Hallmark's Home & Family, MarketWatch, People.com, and Men's Journal.
Robbin has expertise working with a diversified portfolio across media, entertainment, retail and hospitality, as well as both regional and national brands. She honed her skills managing publicity for several NBC and CBS daytime television shows. While in New York City, she coordinated one of her biggest career events thus far; a one-hour live episode taping in the middle of Times Square, jumbotrons included. Robbin eventually made her way to the west coast, building a reputation as a passionate advocate for Southern California's growing restaurant and hospitality community. In time, she oversaw dozens of clients accounts, including several award-winning restaurants and Michelin-starred chefs.
Now stationed in Boston, Robbin has found herself immersed in the region's growing business community and simultaneously, developing her relationships with the city's top social influencers. Her primary focus is making sure that your brand receives the exposure it deserves.
Follow Robbin on Instagram at @RobbinMangano.
FOUNDING PARTNER & Digital marketing director
As the lead for the digital marketing department at RPR, Regan leverages her varied content marketing experience to help brands exceed sales and business goals faster and move effectively. Acknowledged for developing innovative strategies across the consumer, publishing, and lifestyle industries, she builds out full-scope digital presences for emerging brands from the ground up, and coaches established organizations on optimizing digital marketing best practices to scale and generate meaningful outcomes.
Before co-founding RPR, Regan started her content marketing career reporting and photographing backstage at New York Fashion Week, while simultaneously building out her online presence as a travel influencer. She quickly learned the success tactics needed to promote lifestyle brands in the U.S. Translating those skills to a consumer environment, Regan flexed her storytelling muscles with Ben & Jerry’s on an award-winning, social media-driven marketing campaign that took her on a country-wide tour.
Transitioning back to Boston full-time, she then developed targeted university and city-wide marketing campaigns for bike-sharing start-up Zagster, and most recently has served as the Marketing Director for the Boston Business Women, and was a key player in the success of their 2016 Innovation Conference. Simultaneously, she capitalized on experience with social media thought leaders, both on the brand and agency side, to develop a unique approach to influencer marketing.
Follow Regan on Instagram at @VentureTravelist.
Alyssa Hiller is a driven professional with eight years of agency and in-house marketing, public relations and digital media experience on behalf of well-known brands. With a strong understanding of the everchanging media space, Alyssa has a proven track record securing positive coverage for clients, including ABC’s Good Morning America, The Boston Globe, Food & Wine, People, and FastCompany.com.
Previously, Alyssa was the sole marketing manager for the largest convention hotel in New England, handling all branding, traditional media and digital activations – seven days a week, 24-hours a day! While there, she forged strong relationships with the city’s top influencers and photographers, collaborating on first-of-their kind events that drove buzz and awareness throughout Boston. She has a direct understanding of the unique hotel environment and maintains relationships within Boston’s hospitality industry.
Alyssa started her career in Boston five years ago, managing mostly food, beverage and lifestyle accounts at a marketing agency. There, she developed a knack for coming up with creative, innovative solutions that strategically aligned with clients’ objectives. Most notably, she helped to secure an international confectionery brand as the “Official Chocolate Sponsor” of the Food & Wine Classic in Aspen, and oversaw its presence on-site. Alyssa also spearheaded several opportunistic campaigns and tactics based on real-time occurrences.
Prior to Boston, Alyssa attended graduated school at New York University and simultaneously worked for a public relations agency, developing and executing high-profile events throughout the city, and securing strong, top-tier media coverage. Clients included New Year’s Eve in Times Square featuring Taylor Swift and Justin Bieber, the week-long TriBeCa Film Festival, and several international movie premieres, such as The Hunger Games and Skyfall.
On a personal note, Alyssa lives with her husband and three legged rescue dog, Ace. She has a passion for travel and is a huge “foodie,” with her most significant memories based around meals. From street meat stalls in Chiang Mai, Thailand, to a Chef’s Table-featured, 16-course dining experience in Lima, Peru, she has no food boundaries.
Alyssa’s amateur photography and passion for Boston was recently featured within The Boston Globe. Follow her on Instagram at @thebeaconhiller.
Hayden Cohen joined the RPR team in 2017 as an Account Coordinator. With a background in public relations, influencer marketing and social media consulting, he has a passion for creating meaningful content and bridging the gap between brands and the people who follow them. He has a prominent social media following on Instagram and enjoys writing about his lifestyle and travels on his blog, Lots of Hayderz.
When not on his phone, which is rare, Hayden enjoys spending time with his family and friends, trying new restaurants and anything related to pop culture or reality television. If you didn't keep up with the Kardashians or Real Housewives this week, chances are Hayden can give you the full rundown.